New ideas can evolve from tried-and-tested methods through the application of innovative technologies, from modern insights into nutrition and metabolism, or even from a completely new approach. Regardless of where the driving force comes from, innovation is essential for a modern diet that takes health and sustainability into account.
You provide the idea; together, we’ll develop the strategy.
This includes:
Selection of the correct category, clearly distinguishing it from medicinal products, medical devices and cosmetics
Assessment of potential novelty within the meaning of the Novel Food Regulations
Development of a rationale for nutrition-related interventions
Review of study designs for claims and balanced diets (EbD)
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