Labelling & Advertising

Labelling and advertising convey information about your food product to customers, both factually and emotionally. This means they play a central role in marketing.

The regulations on mandatory labelling are governed in detail by EU and national law. Generally applicable requirements are supplemented by numerous product-specific features. However, voluntary information such as nutrition and health claims, illustrations and seals must also meet certain legal requirements. The current discussion about traffic light labelling, Nutri-Score and clean labelling are just two examples.

My Services

  • Advice on regulatory requirements and the necessary documentation
  • Processing of mandatory labelling in accordance with the Food Information to Consumers Regulation (LMIV) and the In-Conversion Regulation (INCO)
  • Selection of appropriate product and ingredient names
  • Nutritional labelling: preparation, plausibility check, formatting
  • Health Claims: Review of conditions of use, suggestions for wording
  • Scientific background check
  • Clarification of pitfalls in clean labelling
  • Advice on marketing materials and your website from a scientific perspective
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